Lesson 12 of 16
PART 11: BECOMING THE DIGITAL MAYOR – Using community content to find more buyers and sellers to help
Make helpful videos of your community and funnel buyers and sellers into your database.
- Create content around things that buyers and sellers cannot find on Zillow.
- Consider adding a 3 part campaign on the top three pizza places in your market.
- Get new customers to identify themselves by opting into your real estate campaigns.
- Use permission based marketing to build a smarter brand, better relationships so you can sell more homes, regardless of the market conditions.
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